Outbound engine
AutomationLead acquisition, on autopilot
ClientApplox
IndustryB2B SaaS
Year2025
Duration10 weeks
n8nClayInstantlyAirtable
Challenge
A four-person sales team was hand-building lists, writing every first touch, and losing replies in a shared inbox.
Solution
An n8n pipeline enriches and scores every lead, drafts a first touch from the account's own language, and routes replies into one queue with suggested responses. A human still approves anything client-facing.
Results
Meetings booked up 3.1×, cost per qualified lead down 58%, and roughly twenty-two hours a week returned to the team.
3.1×meetings booked
-58%cost per qualified lead
22hreturned per week
Galleryclick to enlarge
“An hour-long call was all it took to see the gap. Margins improved about 20% inside a quarter.”
Edward JosephApplox
Shareportfolio.utf-labs.com/p/b3gvrm